We will approach the objectives and strategies of your hotel with a view to finding a balance between prices and demand, thus attaining maximum profitability.
In order to make your hotel project a success, it is essential to immerse yourself in a good Revenue Management culture. Among other aspects, we will choose the most profitable distribution channels, we will implement strategies to increase revenue, we will apply yield management techniques, we will effectively manage operating costs and involve all the staff in this culture.
WHAT DO OUR HOTEL REVENUE MANAGEMENT SERVICES INCLUDE?
OPTIMAL YIELD MANAGEMENT
We offer a service that is tailored to each hotel project. Each marketing strategy is determined by the specific characteristics of each business, and this is the only way to attain its maximum performance.
MANAGEMENT OF OPERATING COSTS
Having control over the costs involved in a sale, will make it possible to define the necessary modifications in order to achieve maximum optimization. A good approach to management of operating costs will make the process more convenient and profitable.
DEFINE BESPOKE STRATEGIES
We offer a service that is tailored to each hotel project. Each marketing strategy is determined by the specific characteristics of each business, and this is the only way to attain its maximum performance.
Revenue Management is that Necessary?
Our renowned coaching programs will allow you to:
- Profitable distribution channels
- Apply yield management techniques
- Balance between prices and demand and hotel availability
- Achieve maximum optimization
What will the implementation process of our hotel revenue management services be like?
1. ANALYSIS AND DIAGNOSIS OF THE SITUATION
In order to achieve improvements, we need to meticulously examine the starting point, from the rooms, facilities and experiences offered by the hotel to each of the details; the prices, demand, characteristics of the clients, competitors, hotel marketing strategies, website of the establishment… Only by doing this we’ll be able to take the next step forward and specify what we want to improve and how we are going to do it.
2. DEFINITION OF OBJECTIVES AND STRATEGIES
Now that we are clear about our starting point, we are going to focus on improving and making the situation as profitable as possible. We will establish the objectives that we want to achieve and define the hotel marketing strategies that we are going to apply in order to attain a balanced position between the key factors in the sale process: product, client, time and price. The theory is in place, but before putting it into practice, we need to disseminate the new developments.
3. INVOLVE THE ENTIRE TEAM
Each of the members of your team need to be aligned under the same guidelines, those of Revenue Management. By doing this, we will achieve the necessary cohesion in order to successfully develop the strategies agreed and optimize every sale. We will all focus our work on safeguarding the interests of the project, the different departments will prepare in order to improve their procedures in a coordinated way. It is time to take notice, just before acting.
4. IMPLEMENTATION
With the objectives and strategies of your hotel well-defined, and the team trained and ready, the most powerful phase of this process begins, that of implementing marketing strategies and beginning to obtain results. Revenue Management involves constant activity, flexibility and adapting to a changing tourist market, a capacity for analysis and ongoing assessment of processes and results. Immersion in this culture will be highly beneficial for your company.